McCain | Put Mom in the Picture

McCain wanted to celebrate Moms who bring everyone together throughout the year. We uncovered that, while they are always present, they are rarely documented since they're the ones behind the camera. As a love letter to these moms on Mother's Day, we partnered with award-winning photojournalist Krisanne Johnson to capture real moments of moms being moms and surprised them with a gallery of their families. Together, we #PutMomInThePicture.
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This work was covered by AdWeek, AdAge, Little Black Book, The Message and more.

Social Extensions

We created videos of photo tips to help loved ones #PutMomInThePicture. Click on the links below to watch the videos. 
English Version
French Version