SickKids Hospital | Balloonspotting

To reconnect with past donors and families, SickKids Hospital didn't just celebrate its 150th anniversary; it threw a global birthday party. The campaign highlighted the deep, personal connections the hospital has with Canadian families and its historical impact on the world. To get people involved, we released 150 balloon sculptures across the world, each one symbolizing the monumental impact SickKids has had over the past century and a half.

CCO: Josh Budd
​Creative Directors: Jess Richards, Travis Myers, Abeer Verma, Mike Lo Nam
Copywriter: Travis Myers
Art Director: Jess Richards